Centura Health: Babies

With exceptional OB doctors, compassionate midwives and comforting birthing suites, creating a campaign for Centura Health babies was child’s play. We know that having a baby is a family affair, so our campaign showcased happy moms, nervous dads, proud grandparents and not-to-be-forgotten siblings as we explained how Centura Health offers expert care and extra thoughtful touches every step of the way.
With the help of some beautiful baby models, we developed ads, direct mail, outdoor and radio as well as back-lit signs in theaters and malls. The campaign delivered happy, cooing results with increased awareness and a cohesive brand across all maternity materials for these facilities.
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