Centura Health: Bone & Joint

Got brand? We paired Centura Health with Royal Crest Dairy to promote National Bone and Joint Week and the results were delicious! We created a “Join the Movement” theme and blanketed the state with an in-paper newsletter that promoted good bone and joint health from Centura Health experts. Brochures were placed in milk boxes of Royal Crest’s customers with incentives to visit the Centura Health web site.
We gave milk coupons out at physicians’ offices, farmers’ markets, hospital lobbies, online and through community ads. Nearly 1,000 people attended Centura seminars, Royal Crest gained over 3,000 new customers, and Centura Health enjoyed a rise in Orthopedic market share. We’re smiling behind our milk mustaches.
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