For this sophisticated, fashion-forward retail boutique, we created a brand that is fashion-forward too. And it has a sense of humor and reflects the confident attitude of the Garbarini shopper. We developed communications that incorporate a mix of quirky illustrations and high-end fashion photography all on a “Garbarini Green” color palette.
We brought the look and feel into window signage, in-store tags and bags, and interactive and web components to create a cohesive look across all brand touch points. The results have been quite fashionable as well. Garbarini was able to break all sales records for the holiday season despite a challenging economy. Goodness, those numbers are gorgeous.
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