George Washington University

Who is Luther Rice and how can you brand him? George Washington University came to us to increase alumni giving to their “Luther Rice Society.” Problem was, most current students and alumni had no idea who Luther was or why to give. (By the way, Luther helped raise funds to start the University and the society makes all kinds of great things possible at this world-class institution.)
We created a look that is bold, vibrant and engaging and paired it with a clean new logo and conversational copy that is right to the point and shares a laugh with Luther himself. Results? Giving was up 250% in one year. By George, that’s a success story!
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