Panoramic Orthopedics & Spine Center

Who knew a vintage figurine could be such a fun way to market the latest in orthopedic care? We used these figures frozen in action to promote Panorama Orthopedics & Spine Center’s newest location. A traditional multi-media campaign was developed, along with guerrilla marketing tactics and an internal campaign to get the entire Panorama team in on the fun.
Literally taking the campaign on the road, we wrapped an ice-cream delivery truck and handed out ice cream sandwiches to the community, promoting calcium for healthy bones and announcing the arrival of the newest Panorama location. And talk about getting things moving—when our outdoor board went up, Panorama saw an increase of 100 clicks per day to their website.
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