Porter Spine Institute

This campaign worked great frontwards and backwards. We kicked off the “We’ve Got Your Back” campaign for The Porter Spine Institute and the results got people moving! To encourage people to seek help for life-limiting back pain, we created community ads for local publications and a television spots that reassured people that Porter was the place to go for minimally-invasive, expert back care.
We created giant banners that hung on the exterior of Porter Adventist Hospital to announce the opening of the new Spine Center, and facility posters and internal messaging tied the campaign together. Ahhhh. Physicians, patients and the community now know that innovative help for back pain is right in the neighborhood.
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